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Across organizations of all sizes, teams outside of localization departments are building their own translation solutions — a phenomenon known as “shadow localization.” Marketing teams need rapid content turnaround. Product teams are embedding chatbots with translation functions. Support teams are auto-translating knowledge bases and customer conversations. And with the rise of AI-powered automation and no-code […]

UPDATE: 20 May 2026 / originally published Oct 24 2024 Translation and localization sit in a blind spot for many procurement teams. Because these services are often treated as a commodity—measured solely by cost-per-word—the real value of a language program is easily missed. In an AI-driven market, that metric no longer tells the full story. […]

Shadow Localization: When Teams Translate Without You — And What to Do About It “Shadow localization” occurs when teams within an organization begin handling their own translation and localization work outside the established localization function. This phenomenon predates AI — siloed teams have long operated independently, sometimes unaware that a centralized localization team exists — […]

Between April 12-14, the language services industry got together for the rebranded WorldReady conference in Berlin, organized by the Globalization and Localization Association (GALA). The stated intention was to showcase how individuals and organizations are getting ready for this new, heavily AI-influenced reality. The program was of high quality and the format well-rehearsed. Our team […]

Adding a new locale to a software product takes time, money, and significant coordination. Even when that locale is a dialect variant of a language you already support, many teams treat it as a new project, but it doesn’t have to work that way. When HiBob, a global HR platform, expanded into Spain, its European […]

Nobody likes being stuck in the middle. When you’re an enterprise localization manager, being caught between a technology provider and a language services provider is a familiar scenario. When the two vendors don’t talk directly to each other, the localization manager becomes the go-between who manages the relationship between their vendors. This isn’t a staffing […]

In the language services business, we talk a lot about costs because that’s how our pricing models have always worked. Translation has often been priced by the word simply because it’s a standard unit of measure for an item of value that we can count. The logic was simple. If you had twice as many […]